What is Bumbu Rum?
Bumbu Rum is a craft rum made in Indonesia. The rum is distilled from sugarcane and then infused with a variety of spices, fruits, and other flavors. The rum is meant to be enjoyed neat or in cocktails.
How fast is Bumbu Rum growing in popularity?
Interest in Bumbu Rum grew 27% over the past year, compared to the year before, putting it at a current volume of 28K searches per month, as of last month.
Bumbu Rum is most popular on Instagram, followed by YouTube. There is little conversation about the brand on other social media channels.