Bumbu Rum Company Launches Bumbu XO

PANAMA CITY— Bumbu Rum Company is pleased to announce Bumbu XO, a small-batch ultra-premium rum aged up to 18 years in bourbon barrels and finished in white oak sherry barrels from Andalusia, Spain. Bumbu XO is distilled and aged at a 120-year old Panamanian distillery and proudly uses only local sugarcane and pure spring water.

Alongside Bumbu XO in the Bumbu Rum Co. portfolio is the award-winning Original Bumbu, the Barbadian craft rum popularized by Lil Wayne. Wayne, an early supporter of the brand, was featured in Bumbu’s first marketing campaigns from 2018, dubbing the rum the “G.O.A.T.,” or Greatest Of All Time. Bumbu Rum Co. is also behind the smash-hit interview series “The Bumbu Room,” which sees celebrities answering questions from fans. The series kicked off with Lil Wayne’s session, and episodes from Dave East, Casanova and more are coming soon. To catch up on “The Bumbu Room,” watch Lil Wayne’s Part 1 and Part 2 below.

Lil Wayne with the all-new Bumbu XO Bumbu XO is a full-strength, 80 proof rum, with aromas of toffee, toasted oak and vanilla giving way to orange zest, peppery spice and even a hint of coffee on the palate. Bumbu XO is perfect for traditional rum cocktails but is even better on its own, neat or over a single ice cube. It is packaged in an ultra-heavyweight, fragrance-quality paperless glass bottle, with a striking matte black finish, silver and white details and a tarnished silver “X” medallion.

Original Bumbu, with its rich, dark hue and golden metal “X” medallion, has quickly become the world’s most decorated rum, including back-to-back “Best In Category” honors from the International Wine & Spirits Competition in Los Angeles. It is now far-and-away the fastest-growing brand in the ultra-premium rum category, driving the largest distribution gains in the United States of any of the Top 10 rum brands, available throughout the United States and in more than 60 countries worldwide.

Bumbu XO is currently rolling out to bars, nightclubs and retailers, but for specific market availability, please contact SaraGilbert@SovereignBrands.com.

Bumbu XO: 40 percent ABV (80 proof). SRP: $39.99 – 44.99

Original Bumbu: 35 percent ABV (70 proof). SRP: $29.99-35.99

Bumbu Rum Co. is owned by Sovereign Brands’ Brett and Brian Berish, creators of Luc Belaire sparkling wines and McQueen and the Violet Fog, a new Brazilian gin.

About Sovereign Brands

Sovereign Brands is a family-owned, international wine and spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes the brand-new McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, Bumbu, a small batch, craft rum company that ranks among the world’s most critically-acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.